Available for select projects · 2026
Product Designer, Strategist, & Maker
Grace Lee
Product Design Lead following curiosity all the way down into the business model, the users' psychology, and the code.
Product Designer, Strategist, & Maker
Product Design Lead following curiosity all the way down into the business model, the users' psychology, and the code.
An AI document tool helping claim professionals navigate massive claim files, turning a day of reading into minutes of verification.
Building an AI prototyping process that opened ideation beyond Design, and led to a recommendation that changed how the whole team worked.
Redesigning NuvoAir's spirometry app to guide patients through the latest ATS standards, securing FDA 510(k) clearance in January 2024.
Redesigning the two-sided clinical trial platform to reduce participant dropout and give coordinators early visibility into at-risk participants.
Explorations in building from scratch — tools, games, and other curiosities taken from idea to working code.
Coming soon
The first experiments are on the bench getting their finishing touches. Check back shortly.
Connecting the dots across those systems is what makes me a different kind of product partner.
I'm a maker who gravitates towards the places where behaviors and systems conflict. Over the past decade I've followed that pull across hospitality, medical, and financial sectors, leaning further into startups to understand how businesses actually start and flourish.
That curiosity doesn't stop at the design brief. It's taken me into business strategy, neuroscience, and lately into coding. What I bring to any room is the ability to read a situation quickly, find what's true beneath the surface, and turn that into something real. Nothing gets me more excited than working alongside founders and teams on problems that actually matter.
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01
Find the real problem, not the presented one. Spend more time here than feels comfortable. The framing is the product.
02
Write the one-sentence problem we're solving. If it doesn't fit one line, the team is solving different things. Alignment first, execution second.
03
Ship prototypes to learn, ship products to earn. Build-to-learn first. Polish follows signal, not the other way around.
Crosstie (fmr. Gain Life)
Director of Product Design
Apr 2024 – Oct 2025
Sole design leader who drove ~2x revenue growth by shipping 5+ AI-powered features across a dual-platform insurtech product while pioneering AI-assisted design workflows and rebuilding the design system.
NuvoAir
Senior Product Designer
Nov 2021 – Jun 2023
Oversaw design strategy across 9 products in 3 international healthcare business lines, increasing design productivity by 58% and leading initiatives from gamification systems to FDA-compliant medical device design.
CVS Health
Senior UX Designer
Jul 2021 – Nov 2021
Contributed to long-term UX strategy by applying research data to forward-looking solutions in coordination with cross-organizational teams.
Wellframe Inc
Mobile Product Designer
Jul 2020 – Jun 2021
Led end-to-end product design for a remote member care app, shaping both the product's strategic vision and the design team's best practices.
Hilton
UX Architect
Sep 2017 – Apr 2020
Led UX for an enterprise housekeeping product, delivering a 300% efficiency increase for Open House procedures across mobile and tablet with WCAG-compliant designs.
ConsumerDirect, Inc
Interaction Designer
Jun 2017 – Oct 2017
Rebranded and redesigned the Smartcredit® web product and collaborated with executive leadership on the ScoreMaster® product vision.
The Buddy Group
UX Designer
Apr 2016 – May 2017
Helped define the agency's UX process and led UX efforts across multiple mobile and web products.