Grace Lee

Currently

Co-founder & Director of Innovation
Product Cooperative · Boston, MA

Available for select projects · 2026

Product Designer, Strategist, & Maker

Grace Lee

Driven by curiosity. Decoding complexity. Designing for flow.

Product design leader following curiosity all the way down into the business model, the users' psychology, and the code. Connecting the dots across those systems is what makes me a different kind of creative partner.


Selected
Work

Intelligent Document Processing
AI · Enterprise · 0 → 1
Intelligent Document Processing

Helping claims professionals find what matters in complex files

An AI document tool helping claim professionals navigate massive claim files, turning a day of reading into minutes of verification.

AI in the Design Process
Process Design · AI
AI in the Design Process

Turning design friction into forward momentum with AI

Building an AI prototyping process that opened ideation beyond Design, and led to a recommendation that changed how the whole team worked.

FDA Medical Device App
Medical · FDA · B2B2C
FDA Medical Device App

Guiding respiratory patients towards the best technique

Redesigning NuvoAir's spirometry app to guide patients through the latest ATS standards, securing FDA 510(k) clearance in January 2024.

Clinical Trials Platform
Healthcare · Clinical Trials · Dual-sided platform
Clinical Trials Platform

From single measurement tool to full clinical trial platform

Redesigning the two-sided clinical trial platform to reduce participant dropout and give coordinators early visibility into at-risk participants.


Experience

Crosstie (fmr. Gain Life)

Director of Product Design

Apr 2024 – Oct 2025

0→1AIDual-sided platformB2B2CWeb App

Sole design leader who drove ~2x revenue growth by shipping 5+ AI-powered features across a dual-platform insurtech product while pioneering AI-assisted design workflows and rebuilding the design system.

NuvoAir

Senior Product Designer

Nov 2021 – Jun 2023

SystemsB2BPlatform

Oversaw design strategy across 9 products in 3 international healthcare business lines, increasing design productivity by 58% and leading initiatives from gamification systems to FDA-compliant medical device design.

CVS Health

Senior UX Designer

Jul 2021 – Nov 2021

ToolsCollabConsumer

Contributed to long-term UX strategy by applying research data to forward-looking solutions in coordination with cross-organizational teams.

Wellframe Inc

Mobile Product Designer

Jul 2020 – Jun 2021

ResearchStrategyFacilitation

Led end-to-end product design for a remote member care app, shaping both the product's strategic vision and the design team's best practices.

Hilton

UX Architect

Sep 2017 – Apr 2020

ResearchStrategyFacilitation

Led UX for an enterprise housekeeping product, delivering a 300% efficiency increase for Open House procedures across mobile and tablet with WCAG-compliant designs.

ConsumerDirect, Inc

Interaction Designer

Jun 2017 – Oct 2017

FreelanceVaried experienceStartup to enterprise

Rebranded and redesigned the Smartcredit® web product and collaborated with executive leadership on the ScoreMaster® product vision.

The Buddy Group

UX Designer

Apr 2016 – May 2017

FreelanceVaried experienceStartup to enterprise

Helped define the agency's UX process and led UX efforts across multiple mobile and web products.

View resume →

Let's work
together.